Video Marketing involves getting the message out in a limited time so the audience doesn’t look away.  Humor plays a big part in that.  But so does just featuring something that’s effing cool.  “RFox” is delving into the wild, wild metaverse landscape.  They knew they wanted something that looked cool.  So why not make it sound cool too?

Writing scripts requires determining themes and motifs. 

If I know it’s going to be animation, I write the script one way; if I know we’re going to use live actors, I write another way.  Whether we’re featuring a product or a service also determines the nature of the script.  But sometimes a brand story is a little abstract.  No matter how you slice it, the job requirements include taking a bulk of information and mining for gold!  Every once in a while, I get to work with high-end clients like LinkedIn.